Capacity case
Hay Day
Supercell
What the work proves
Working directly with Supercell, we translated the game’s warmth, character and unmistakable charm into a cohesive, tactile 3D visual language.
- Client
- Supercell
- DAMN! role
- 3D visual direction, art direction, visual development and full CG production
Capacity, made visible
What clients can take from this project.
- 01
Define the world
As Hay Day’s CG needs expanded across production partners, Supercell wanted a clearer set of principles for building the world. The brief was to establish a visual foundation, not simply polish another image.
- 02
Make Hay Day tangible
We translated the warmth and simplicity of the 2D art into friendly silhouettes, tactile materials and carefully abstracted detail. Every choice was tested against the same question: does this still feel unmistakably Hay Day?
- 03
Prove the system
DAMN! redesigned the chicken and built every CG element in the scene from scratch, showing how character, environment, foliage, clouds, light and atmosphere could come together under one visual direction.
Credits and scope
Client: Supercell. Working closely with Supercell’s Hay Day team, DAMN! was given the creative freedom to explore how the game’s warmth, character and unmistakable charm could translate into a cohesive 3D visual language.