THU JAPAN 2025 POSTER
TROJAN HORSE WAS A UNICORN JAPAN
DAMN! brings the “The Snake Sheds Its Skin” theme to life in a symbolic and emotional poster for THU Japan 2025.
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01
PROJECT OVERVIEW\
THE VISION\
A SACRED TRANSFORMATION — WHERE GREG, THE FOREST, AND THE SERPENT BECOME ONE.
The team at Trojan Horse was a Unicorn invited DAMN! to craft the official poster for the 2025 Japan edition of the event.
Inspired by the Chinese zodiac sign of the snake and drawing from Japanese mythology, the piece explores the emotional and symbolic layers of creative transformation.
From the first sketches to the final image, the process was all about finding the right balance between stylization and emotion.
With a global team and a well-structured pipeline, this project became more than just a poster. It turned into a shared moment of growth and reflection — for Greg, for us, and for the entire Tribe.
02
FINAL PRODUCT\
03
DEVELOPMENT\