Capacity case
Sonic Rumble
SEGA, Rovio and Waste Creative
What the work proves
A character-led launch cinematic built to move with the speed, clarity and appeal of one of entertainment's most recognisable casts.
- Client
- SEGA, Rovio and Waste Creative
- DAMN! role
- Full CG production
Final filmPlay with sound
Capacity, made visible
What clients can take from this project.
- 01
Performance at IP scale
A large cast had to remain instantly recognisable while every reaction, pose and beat served the pace of the launch film.
- 02
Senior animation throughout
Character performance stayed close to the creative core from blocking through final delivery, keeping decisions fast and intent intact.
- 03
Built for launch
The production balanced feature-level polish with an advertising schedule and the practical demands of a global campaign.
Credits and scope
Clients: SEGA, Rovio and Waste Creative. DAMN!: Full CG production.